Caregiver Asia Transforming The Way Care is Delivered

SINGAPORE, SINGAPORE – February 3, 2015 – Caregiver Asia Pte Ltd (“CGA”) is a Singapore based startup specializing in the delivery of Care services. Through its proprietary online platforms, CGA seeks to motivate, empower and mobilize people and communities to care about people around them. CGA’s newly launched online matching portal gives instant relief to Careseekers by allowing them to search and book for respite, step-down and at-home care in a transparent and affordable manner. Booking confirmation is instantaneous and is available 24/7.

The new portal also empowers Caregivers to be independent healthcare practitioners by giving Caregivers total control over their time and place of work, as well as to state their terms and conditions of service (e.g. cost per session, length of each session etc). Health and caregiving practitioners, including doctors, allied health professionals, nurses, nurse aids, and other trained caregivers can list their services on the portal.

“A time will come for all of us, when we will face the need to look for care solutions for ourselves and our loved ones. Typically, this need will come unexpectedly, it will be unplanned and will require almost immediate attention. Almost always, especially in relation to the care needs of a loved one, the failure to get trusted, on time care could lead to heartache and stress for the family. At CGA, we believe that everyone deserves to have easy and transparent access to accredited, reasonably priced and quality care services,” said Ms Yeo Wan Ling, CGA’s CEO.

The portal also provides a platform for Caregivers to broadcast their services; areas of specialty and the opportunity to have a wider reach to those in need of care services.
Adds Ms Yeo, “Furthermore, our portal can jumpstart any Caregiver on their entrepreneurial journey. Our portal allows enterprising Caregivers to post their care specialty areas, manage a versatile work schedule based on our built-in scheduler and maintain perfect control over their terms of service. We at CGA are excited about using social networking tools to create platforms that answer the everyday care needs of the people around us.”
CGA believes that besides entrepreneurs, the portal will provide an excellent channel for individuals who are unable to work fulltime to enter the workforce again as independent health and care practitioners. Said Ms Helen Lim, Founding Partner & CEO of Silver Spring, a social enterprise that helps mid-career professionals find meaningful second careers, “We are happy to have CGA as a partner. Through their portal, retired nurses, and mid career switchers, who have much to contribute in terms of their expertise and energy, and can find creative outlets to provide their services. In doing so, they continue to be able to provide for their own livelihoods, and do this in a meaningful and fulfilling way.”

The portal will also give a boost to the art therapy field in that it profiles art therapists. In this, CGA will partner 10 Square @ Orchard Central (“10sq”), a creative arts space and training centre managed by The RICE Company, in promoting the discipline and practice of art therapy.
Said Ms Yeo: “We believe in the transformative power of art in human lives, and would like to promote the use of art therapy – visual, performing, music – as a form of caregiving and therapy. As such, CGA is happy to offer to all art therapists, dance therapists and music therapists, free life subscriptions to our new portal as part of our efforts to promote this form of caregiving.”

Mr Shaun Ng, Arts & Community Development Manager for 10sq, shares: “In our experience of working with art therapists, we have seen how art becomes an avenue for children and young people to process their emotions and feelings. We believe that the creative process of art is therapeutic and it can be used as a catalyst for healing. Since art trainers are already equipped with technical skills, it would be a good opportunity for them to extend their craft to include therapy skills to reach out to a wider community. We will tap into our network of art trainers and art practitioners, and share with them the potential of pursuing art therapy as an extension of their work.”

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For more information, please contact
Wendy Tan (Chief Marketing Officer)


About Caregiver Asia

Caregiver Asia (CGA) is an Asian Care company headquartered in Singapore specializing in the business of care services. Through our online and offline proprietary care platforms, CGA aims to transform the way that care is delivered today by motivating, empowering and mobilizing people and communities to care about people around them. Through the CGA online portal, Careseekers can access on-time, trusted, stress-free and transparent care solutions; whilst Caregivers can practice independently with full control of their schedules and terms of services. Caregiver Asia aims to have access to 1 million accredited and certified caregivers in Asia Pacific by 2016, and currently has network companies and partners in Malaysia, Hong Kong/Macau, South Korea and Indonesia.

About 10 Square @ Orchard Central

Originally a car park, 10 Square @ Orchard Central (10sq) – managed by The RICE Company Limited (RICE) – is a creative arts space for budding young artists and emerging young talents to hone their artistic skills. 10sq is equipped to support multidisciplinary arts initiatives. 10sq’s space and programmes are designed as a catalyst for young people to initiate new creative ideas and be inspired to reach beyond their limits.10sq is also home to youth budding artists, majority of whom are beneficiaries of The Business Times Budding Artists Fund, pursuing an arts training programme in Dance, Theatre, Visual Arts and Music.


About The RICE Company

Think Social. The RICE Company Limited is a non-profit organisation that harvests the potential of the arts and culture for the development of human lives and connecting communities locally and around the world. The RICE Company Limited was incorporated on 26th of March 2014 and is a registered charity with an IPC.


About Silver Spring

Silver Spring is Singapore’s first social enterprise to champion the employment of experienced job seekers. We started in 2009 with a simple mission – to help displaced professionals, managers and executives (PMEs) in their 40s and 50s return to the workforce. Our focus also includes enabling retired professionals in their 60s to re-discover their value and find fulfilling re-career options. We equip PMEs with individual coaching, job search skills, job placement services, pre and post job assimilation support as well as mentoring for alternative careers. Our goal is to be the agency of choice for experienced talent in the Singapore workforce. Our aspiration is that every mid-career job seeker who comes to Silver Spring will experience a bounce back in their lives through finding employment or an alternative career.

The Care Journey

Hello everyone! Good morning. My name is Wan Ling and I am the CEO of Caregiver Asia. With me today is my team, we have Wendy who is my Marketing Chief helping out with my slides. Over there we have Joyce who takes care of our Finance and Admin matters. My Chairman is sitting down quietly there taking notes of our performance today… Dominic with whom many of you have met, is our Legal Counsel and Editor. Ann over there is our Business Development Head, Jason, our Sales Head, Wend, our Recruitment Head. Daniel who is the one busy behind the camera is our Technology Chief. Say Cheese everyone!

The care journey is a very personal one, well, at least, it is a very personal journal for me and my team. And that is why I am so happy that all of you made it for the launch of our portal. Thank you very much for making it here today. We have friends here who started with us, right from our drawing board days, like our founding shareholders and our board of advisors who come from far and wide. We have old friends here who believed in our vision from a year back, and were there to support us every step of the way. And we have here too, new friends who were excited about the possibilities of working with us on our journey, and WOW! Are we excited on what the future is like for Caregiver Asia!

As you all have heard from us at Team Caregiver Asia, we are launching our first online Care product today. At Caregiver Asia, we are committed to building Care solutions that are relevant to our lives, that are socially responsible, and most importantly, solutions that touch and change the lives of the people around us. We build solutions that Motivate, Empower and Mobilise People and Communities to Care about the People Around them.

When we first started dreaming about our first Care product, we actually took inspiration from people around us, people like you and me, real people with real life concerns and real people with real loved ones they cared and worried about everyday. And it became very clear to us that there is today, not just in Singapore, but in many cities across Asia Pacific, a gap in the delivery of Care for the Elderly and At-Home Care for people who are unable to care for themselves easily while they are recuperating at home. In short, we felt that there was a need to transform the way Care is delivered today.

I think many of you here in audience today, can relate to what I am saying. Personally, for me, just within the last 4 months, I had 2 occasions where I had a Care Emergency. The first one was when my grandma caught a very bad cold, and had to be warded in the hospital when she became progressively weaker. Stressful as it may with grandma being in the hospital, but the real stress and heartache started when my mother, my uncles and aunts struggled to look for a good Caregiver to take care of my grandma at home after she was discharged. After a good 2 weeks of calling contacts, both distant and near for referrals, we finally managed to get hold of a few registered nurses who were willing to help us take care of grandma. It took us another several weeks of trial and error, checks and counter checks before we could finally secure a regular nurse. Suffice to say, the whole experience was very draining on the family, and we felt terrible that we could not give grandmother a stable environment for her to recover. In case you are wondering, grandma is well on her way to recovery, but as a granddaughter, I wished that I had on hand, the information and resources to make much better decisions for her Care needs.

The second occasion was when I myself, went in for a very common heard surgery. I removed fibroids from my womb. Like grandma, I am fine now, but oh wow, I was in terrible pain and was bed ridden for two weeks or so. I felt terrible that my mother, who is BTW, a Pioneer Generation card holder, had to take care of my daily needs for that 2 whole weeks. If only I had easy access to a trusted Caregiver then. A Caregiver who could come in just 2 hours a day, a Caregiver I could book at short notice, and one whose fees don’t cost an arm and a leg. Afterall, I wasn’t critically ill, I was just inconvenienced.

It is because of stories like mine that inspired us to build our first online product. This portal, which Wendy, our Marketing Chief will demo later, is an online matching platform that allows Careseekers to search and instantaneously book for Caregivers to come to their homes.

There are 3 main features of this portal that I am particularly proud of.

Firstly, the portal is simple and clean, and organized with the end user’s needs in mind. Our Care services are very comprehensive and are organized by everyday Care needs. These categories include elderly, special needs, rehab, pregnancy and step down care amongst many others. Our Caregivers have either the necessary accreditations, or experience to carry out their Caregiving duties and Careseekers are able to access their comprehensive biodatas online, and also to review an open review system.

In addition to the more well known Caregiving specialties, we also believe in the transformative power of art in human lives, and would like to promote the use of art therapy – visual, performing, music – as a form of caregiving and therapy. As such, CGA has partnered with 10Square @ Central managed by The Rice Company to offer to all art therapists, dance therapists and music therapists, free life subscriptions to our new portal as part of our efforts to promote this form of caregiving. We really hope that through this small boost, Careseekers can find more options for their care needs.

Secondly, the portal has a rather unique internal flow that allows Careseekers to book and confirm instantaneously a Caregiver’s available time. You can do this 24 hours a day, seven days a week! Imagine the panic you feel when it is 1am and you suddenly realized you forgot to get a Caregiver to come in to babysit tomorrow morning. And imagine the immediate relief you get, when at 1.10am you are instantly able to book for a quality Caregiver to come to your home within a 6 hour notice period. Life is good. All is at peace.

The third feature of the portal that I am particularly excited about is that the portal provides for an alternative channel for enterprising Caregivers to set up their own Care practices. On our portal, Caregivers have full control of their working schedule as well as their terms of service. They can customize the length of their sessions, their resting periods, and even state their fees. I believe that this will be a very empowering and enabling tool for Care practitioners who wish to re enter the workforce, but are unable to take on full time or shift work.

We are very happy that Silver Spring is our partner. Silver Spring is a social enterprise that helps mid-career professionals find meaningful second careers, and we hope that through our platform, more people will be able to start caring for people around them, and at the same time, to be embark on a meaningful and stable career.

As a Care database, we have access to 8000 accredited, registered or certified Caregivers and Healthcare Practitioners across Asia Pacific and we are happy to say that we will be in 10 Asian Cities by the end of the Year. Currently, we have a JV partner for Malaysia (David Fu, where are you?], and we will have JVs set up in HongKong/ Macau, Indonesia and South Korea by the end of this Quarter. We hope to have 1m Caregivers by the end of 2016, across key cities in Asia Pacific. We will keep you updated.

Well, this takes me to the end of my speech and the beginning of our demo. I just want to leave you with this message that at Caregiver Asia, we understand, and we want to be your daily Care partner.