Superheroes in Our Midst: Caregiving @ South West to Celebrate, Support and Empower the Community

Singapore, 24 January 2018 – Superheroes are usually associated with somebody dedicated to saving the world decked out in capes and superhuman abilities. Many do not realise that there are superheroes in our midst. Based on the Singapore Survey on Informal Caregiving, three (3) in four (4) caregivers juggle between work commitments and caring for loved ones, spending 38 hours on average on caregiving duties. With one (1) in four (4) Singaporeans projected to be aged 65 and above by 2030, the number of caregivers will be expected to rise accordingly as well. Hence, to meet current caregiving needs and better prepare the community, the South West Community Development Council (CDC) will be launching Caregiving @ South West this Thursday to provide a robust and conducive environment for caregivers in the district.

As part of the South West Future Plan, the Caregiving @ South West aims to tackle the multi-faceted aspects of Caregiving via a three-pronged approach. The movement will span across three (3) years, to Celebrate Caregivers and Caregiving, Support Caregivers and Empower Caregiving.

 

Caregiving @ South West Partners

“Caregiving can get really tough, and when caregivers are at risk, they are not the only ones impacted; the people who depend on their care may also suffer. Through the Caregiving @ South West initiative, we aim to weave a net of support to equip, enable and empower caregivers in their journey. We also value and recognise the contributions they make through their work of caregiving. With a greying population, it is important that we put resources in place and rally the community together to become an asset and strength to caregivers.” says Mayor Low.

So far, a myriad of community partners and supporters have come on-board the Caregiving @ South West initiative to provide care and support to caregivers and care recipients. Key partners such as Agency of Integrated Care (AIC), National University Health System (NUHS), Pioneer Generation Office (PGO), SG Enable, and St Luke’s ElderCare Pte. Ltd. have committed to contributing content and expertise to Caregiving @ South West. Corporate organisations such as Ministry of Health Holdings (MOHH), Caregiver Asia and HUSH TeaBar will also be supporting the initiative.

 

Debunking Caregiving Myths

The common Caregiver archetype is typically one of a middle-aged, unmarried female daughter entrusted with the responsibility of caring for aged parents. However, this is not the case for Mr Richard Ashworth. By day, the 63-yearold retiree spends his time working on his award-winning community gardens around the South West District. The active Fun Walker also plays the role of a caregiver to is adoptive father, Mr John Ashworth, who is diagnosed with skin cancer. “I was very rebellious when I was younger, and my father was the one who took me in and gave me a second chance at life,” Mr Ashworth shares. “I do worry that I’m not taking good enough care of him but I will try my best. He was my superhero and I would be nothing without him. Now that he needs me, it’s my turn to be his. Caregiving is simple but not easy, you do not need to be a doctor or lawyer to take care of someone. Caregiving is all about your heart towards the care receiver. An initiative like Caregiving @ South West will definitely be beneficial in providing support for caregivers like myself.”

Most caregivers are seniors with chronic diseases themselves and a rising trend of male and young caregivers under the age of 40 has also been observed.* To debunk the myth and create greater awareness amongst the South West community, 10 roadshows will be roved to various locations, including schools, shopping malls, social service organisations to Celebrate Caregiving. Customised collar pins will also be given out during the roadshows to encourage care-recipients to show appreciation to their caregivers.

 

Roll-out of Caregiving @ South West @ St. Luke’s ElderCare

The roll-out of Caregiving @ South West will include a sharing of caregiver journey by Mr Richard Ashworth, and the presentation of a Gerbera flower to signify cheer and happiness, a Caregiving @ South West Collar Pin and a “Help Kit’ comprising useful information from the various partners.

“In our interaction with family members caring for a loved one, we recognise the toll of caregiving and the need for self-care. It is only with self-care that caregivers can give more abundantly of themselves to provide high quality care. Through Caregiving @ South West, we wish to acknowledge the caregivers in our midst, provide a support network and equip them with the skills to continue to care for their loved ones,” says Dr Kenny Tan, Chief Executive Officer, St Luke’s ElderCare Ltd. “At the same time, the community can also come to learn of the types of caregiving support available. We are appreciative of this opportunity to partner with South West CDC for Caregiving @ South West.”

Details of the event are as follows:

Event : Launch of Caregiving @ South West
Date : Thursday, 25 January 2018
Time : 5.30 pm – 6.30 pm (Media is invited at 5.15 pm)
Venue : St Luke’s ElderCare (Ayer Rajah), 150A Pandan Gardens, Singapore 609342
Guest of Honour: Ms Low Yen Ling, Mayor of South West District
Special Guest: Ms Foo Mee Har, Adviser to Ayer Rajah Grassroots (GROs)

We would like to invite your reporter and photographer/TV crew to Launch of Caregiving @ South West. Interviews can be arranged upon request. Please contact our media liaison officer for queries. We look forward to receiving you and your crew/photographer.

* Source: National Alliance for Caregiving (NAC) and AARP Public Policy Institute, Caregiving in the U.S. 2015

*****

About Caregiver Asia Pte Ltd
CaregiverAsia is an online aggregator of health and caregiving services. Through its award-winning platform, CaregiverAsia has created an online marketplace leveraging on a shared economy of Careseekers and Caregivers. Careseekers can access on-time, trusted and transparent home care services; whilst freelance Caregivers and healthcare professionals can practice independently with full control of their schedules and terms of services. CaregiverAsia also specializes in healthcare recruitment and the placement of healthcare professionals and locums into leading healthcare institutions. For more information, please visit https://www.caregiverasia.com/

CaregiverAsia is part of The Caregiver Group which is headquartered in Singapore. The Caregiver Group is a global online aggregator of health and caregiving services for businesses and individuals, covering both the insured and the self-funded. By motivating and empowering freelance professionals, The Group transforms the way care is delivered to people and communities. The Group has a growing international presence in Malaysia and the United States. For more information, please visit http://www.thecaregivergroup.com/

 

About the South West Community Development Council (CDC)
The South West Community Development Council (CDC) was formed on 24 November 2001, with the mission to Assist the Needy, Bond the People and Connect the Community.

Through local help programmes, the South West CDC provides assistance to help the less fortunate in our community. The South West CDC also organises projects and programmes to promote community bonding and social cohesion. The South West CDC adopts the “Many Helping Hands” approach to encourage community ownership among residents, community partners and corporations to realise its vision of “Owning Your Community” which came into effect on 1 March 2004.

 

CaregiverAsia media contact:


Joel Tam
Director, Marketing
Tel: (65) 6258 6683 / (65) 8118 9281
Email: joeltam@caregiverasia.com

 

South West Community Development Council (CDC) media contact:



Ms Joscelin Tay
Assistant Manager (Corporate Management & Communications)
Tel: (65) 9848 2711
Email: Joscelin_tay@pa.gov.sg

CaregiverAsia and Holmusk Partner to Provide Real-time and Customised Home Care Solutions for Careseekers with Diabetes

Singapore, 22 January 2019 – Caregiver Asia Pte Ltd, an online aggregator of trusted on-demand health and caregiving services, and Holmusk, a digital health and data science company, partner to wage war against diabetes – a disease that affects one in nine Singaporeans.

Supplementing the CaregiverPlus Programme – a customised home care management service by CaregiverAsia – Holmusk’s GlycoLeap app will enable the CaregiverAsia user community to prevent or control diabetes through a mobile dietician coach. “Careseekers who are suffering from diabetes or are concerned about keeping the disease at bay will be recommended to subscribe to the GlycoLeap app by our Nurse Consultants,” said Kumari Rai, CaregiverAsia’s Nurse Manager. Along with a comprehensive care plan provided by CaregiverPlus, a healthier weight and lifestyle can be achieved in three to six months.

GlycoLeap will also be made readily available on CaregiverAsia’s newly launched E-store at https://estore.caregiverasia.com, allowing customers to subscribe for the service through an integrated marketplace.

Said Ms Yeo Wan Ling, CEO of CaregiverAsia, “This partnership allows CaregiverAsia to take our home care and care management services to the next level. With the GlycoLeap app, our customised care plans for diabetes will be augmented by Holmusk’s crew of dietitians who are available in real-time for advice and guidance. Innovative startups working together by leveraging on their unique strengths are an excellent way of providing ground-breaking solutions to everyday problems. We look forward to more exciting partnerships like the one we have with Holmusk.”

Nawal Roy, CEO of Holmusk had this to share, “We’re really happy to partner with CaregiverAsia to provide their members direct access to GlycoLeap, a digital programme which empowers people with chronic diseases like diabetes to manage their health and stay healthy. In today’s rapidly aging society, innovative solutions like CaregiverAsia’s on demand home care services and Holmusk’s GlycoLeap make it extremely simple and convenient for people to access the professional care they need, whenever they need it.”

*****

About Caregiver Asia Pte Ltd
CaregiverAsia is an online aggregator of health and caregiving services. Through its award winning platform, CaregiverAsia has created an online marketplace leveraging on a shared economy of Careseekers and Caregivers. Careseekers can access on-time, trusted and transparent home care services; whilst freelance Caregivers and healthcare professionals can practice independently with full control of their schedules and terms of services. CaregiverAsia also specializes in healthcare recruitment and the placement of healthcare professionals and locums into leading healthcare institutions. For more information, please visit https://www.caregiverasia.com/

CaregiverAsia is part of The Caregiver Group which is headquartered in Singapore. The Caregiver Group is a global online aggregator of health and caregiving services for businesses and individuals, covering both the insured and the self-funded. By motivating and empowering freelance professionals, The Group transforms the way care is delivered to people and communities. The Group has a growing international presence in Malaysia and the United States. For more information, please visit http://www.thecaregivergroup.com/

 

About Holmusk
Holmusk is a digital health and data science company, on a mission to build the largest Real World Evidence (RWE) platform in neuroscience and for chronic diseases. The company’s goal is to transform healthcare by data driven medicine. Holmusk’s proprietary modelling platform leverages scientific research and digital healthcare data to inform predictive algorithms and provide actionable insights for personalised medicine. Its innovative, scalable and cost-effective digital behaviour change programs are designed to nudge people towards better health. For more information, please visit http://www.holmusk.com

 

CaregiverAsia media contact:
Joel Tam
Director, Marketing
Tel: (65) 6258 6683 / (65) 8118 9281
Email: joeltam@caregiverasia.com

 

Holmusk media contact:
Paul Feldhausen
Business Practice Manager
Tel: (65) 9170 2619
Email: paul.feldhausen@holmusk.com

CaregiverAsia – CXA Group Partners to Offer Comprehensive Suite of Home Care Services as Part of Employee Benefits for the Region’s Top Employers

CaregiverAsia first to offer on demand home care services on the CXA Wellness Platform

Singapore, 8 January 2019 – Caregiver Asia Pte Ltd, an online aggregator of trusted ondemand health and caregiving services, and CXA Group, Asia’s first flex and wellness marketplace, announced today a partnership of strength to introduce a wide range of home care services to employees as a regular part of their staff benefits. Through the CXA Wellness Shop, employees would be able to select, and book home care services such as to home nursing, therapy, babysitting, post pregnancy confinement, companionship and medical escorting services for themselves and immediate family members.

Said Ms Yeo Wan Ling, CEO of CaregiverAsia, “This partnership is the first of its kind in the region to introduce home care services to corporations and their employees. This is indeed a HR benefit that will continue to grow in relevance as urban nuclear families become smaller. It has been well documented that corporations enjoy higher productivity when employees feel that their families are well taken care of. We are also especially excited to partner with CXA Group on this initiative. By leveraging on the unique strengths of startups working together, there will be new ground-breaking solutions to everyday problems that are not supported by any current frameworks of doing things.

Rosaline Chow Koo, Founder and CEO of CXA Group added, “at CXA we cater to employees at each stage of their work and life-cycle and are able to reach out to individuals with various home care assistance needs offered by Caregiver Asia. The CXA Wellness Shop, in combination with the use of our e-Wallet gives CXA members seamless access to a wide range of specialized health and caregiving services, for elderly family members in need, and also for children and themselves. Our members can also access CaregiverAsia’s services conveniently 24/7 via the CXA mobile app and portal. ”

*****

About Caregiver Asia Pte Ltd
CaregiverAsia is an online aggregator of health and caregiving services. Through its award-winning platform, CaregiverAsia has created an online marketplace leveraging on a shared economy of Careseekers and Caregivers. Careseekers can access on-time, trusted and transparent home care services; whilst freelance Caregivers and healthcare professionals can practice independently with full control of their schedules and terms of services. CaregiverAsia also specializes in healthcare recruitment and the placement of healthcare professionals and locums into leading healthcare institutions. For more information, please visit https://www.caregiverasia.com/ CaregiverAsia is part of The Caregiver Group which is headquartered in Singapore. The Caregiver Group is a global online aggregator of health and caregiving services for businesses and individuals, covering both the insured and the self-funded. By motivating and empowering freelance professionals, The Group transforms the way care is delivered to people and communities. The Group has a growing international presence in Malaysia and the United States. For more information, please visit http://www.thecaregivergroup.com/

 

About CXA Group
CXA Group is Asia’s one-stop, predictive and data intelligence platform for better health, wealth and wellness choices. Through the CXA platform, employers can empower employees with access to an extensive selection of personalised health and wellness offerings, with clear and quantifiable ROI for the business, without spending more. Founded in 2013 with the mission of transforming the delivery of employee benefits from antiquated pen-and-paper and one-size-fits-all to digitised and personalised, the company is on a mission to shift spend from treatment to prevention, for future disease prevalence and reductions in tomorrow’s healthcare costs, today. Driven by a team of industry veterans with extensive leadership experience across Asia’s human resource, insurance, finance, healthcare and technology industries, CXA now serves 600 enterprises, including Fortune 500 companies, and more than 240,000 employees in 20 countries. For more information, please visit www.cxagroup.com

 

CaregiverAsia media contact:
Joel Tam
Director, Marketing
Tel: (65) 6258 6683 / (65) 8118 9281
Email: joeltam@caregiverasia.com

 

CXA Group Pte Ltd media contact:
Peggy Tan
Director, Marketing
Email: peggy@cxagroup.com