Joel has close to 20 years of experience in various facets of design including advertising, brand building, interactive media and publishing. He has conceptualized and seen to execution ideas for ATL and BTL designs on various traditional and digital platforms. Some of the clients Joel has handled include Toyota, Lexus, Volkswagen, SingTel, PSA and HL Bank, Korea Tourism Organization, Pirelli, and several others. Joel holds a Diploma in Visual Communications from LaSalle. While not doing creative stuff, Joel is busy test driving and reviewing cars.